Share a Coke is a multi-national marketing campaign of Coca-Cola.

The “Share a Coke” campaign – where Coca-Cola replaced its name on bottles with people’s first names – increased Coca-Cola’s U.S. sales by more than 2%, reversing more than 10 years of decline in Coke consumption in the U.S.

Preview photo credit: Coca-Cola, Shenhuifu