1 in 10 European babies is conceived in an IKEA bed.
The New York Times recently shared some stats that reveal the inexpensive home goods store might be more impressive than we thought. Not only does one of the Swedish giant’s popular Billy bookcases sell every ten seconds in one of its 387 convenient locations (spread across 48 countries), but the article also reports that 1 in 10 Europeans are conceived in IKEA beds.